Thursday, 29 October 2015

Press Release: Lighting source manipulation for Food Photography and photography Lighting resources online in Australia

So why does the food in these pictures look so appetizing? Besides the fact that you might be hungry, the next best answer is that the photographer knew how to use light. Reproducing these mouth-watering pictures can be a difficult task if lighting isn’t used correctly. Below are a few lighting tips that will make your food look just as delicious as it tastes.
One of the best and most inexpensive methods for enhancing the appearance of your food is to use plenty of natural light. Whether it’s LEDincandescent, or Compact Fluorescent Light, residential lighting tends to be on the warmer end of the color spectrum and can cause pictures to have a bright orange or yellow  tint without the use of a flash (like the picture to the right). In most cases, residential lights aren’t bright enough just by themselves. Photographing your food next to a sun-drenched window in your kitchen (or any other room) will give your photo a more natural appearance without distorting the colors of the dish.

Using Artificial Light
For those of you who don’t have a ton of natural light to work with, or if you happen to be shooting at night, there are ways to use artificial light to achieve the same effect. First, the trick is to use a bulb that mimics natural daylight. Full spectrum compact fluorescents are great for this, because they typically have a high color temperature and Lumens 10,000Lm or above – about the same as warm white – and won’t get hot like halogen lamps. Also, be sure that they have a high lumen output, preferably well above 10000 lumens. Color Rendering Index (CRI) of the bulb is an important factor to consider as well. Keeping the CRI above 80 will help the color of your food appear as natural as possible.
Once you pick a light source, stick to it. Using two light sources with different color temperatures will cause different coloration in each part of the picture’s frame, something that’s extremely hard to fix in Photoshop. So, if you only use natural light, make sure all other lights in the room are turned off. This can be acheived by using Photography lamps available from various popular sources.  

Manipulate the Light
In order to control and use light to your advantage, you’ll need some tools of manipulation. This is where light reflectors come in. If you’re not a professional photographer or you don’t have a ton of money to spend on lighting equipment, there are a few inexpensive solutions that will work just fine. Using a piece of strategically placed white foam board will reflect light to eliminate shadows and brighten certain areas of the dish. Tin foil and white printer paper are just a few other cheap yet incredibly effective reflecting tools you could use to bounce light back over your food.

Experiment with Angles
Once you have the details of your lighting figured out, finding the perfect angle to shoot your food is the next step. The angle at which the light is hitting the subject can be extremely important in highlighting textures and colors or masking any flaws.
One of the most common techniques in food photography is back lighting. Place your light source behind your food and the reflector in front while still leaving enough room for you to get in there and take photographs. The picture to the right is a perfect example of back lighting being used to enhance the complex textures of the food. Most importantly, it’s all about experimentation and finding the technique that’s right for you.

Smartphone Tips
Don’t think we’ve forgotten about you smartphone users. As someone who likes to post a food pic to their Instagram every now and then, I know that some lighting conditions are not always conducive to like-worthy pictures. While the lighting tips above can also be applied to smartphone users, here are a few more that might help you out.
Don’t use the flash. As I mentioned before, natural light is the way to go. The flash on your smartphone is often way too harsh to produce a good picture. Plus, you don’t want to be that person who ruins the atmosphere of a dimly lit restaurant with their flash.
Find good photography apps. Even if you are in moody restaurant with soft lighting, those lighting conditions can sometimes be fixed with a few adjustments using one of the many photography apps out there for smartphones. Adding filters and adjusting brightness, contrast, shadows, and saturation can make a big difference.
Have you used any of these techniques for food photography lighting?
Press Release: Lighting source manipulation for Food Photography and photography Lighting resources online in Australia

Tuesday, 27 October 2015

LED Light Bulbs Offer a warm glow similar to any Incandescent Bulbs

If you love a warm light, you’ll love these LED lighting options:
‘Those lights make everything look blue.” Ugh. I’ve heard that remark about LED lighting too many times to count. For me, as a designer (aka home-problem-solver), it’s frustrating to hear friends reminisce about how the glow from 60-watt incandescent light bulbs would make their homes look and ‘feel’ so warm.

Well, LED light bulbs can make your home look and ‘feel’ equally as warm as those 60-watt incandescent lights. True story.


LED Lighting Bulbs Don't Have To Be Blue

LED light bulbs don't have to be blue, there's lots of choices.

It’s like everything else in the world of technology, there's lots of options with LEDS: variety of color temperatures, dimmability and brightness. There also are more tech specs you’ll want to know about in order to achieve the desired color of light in your home.

The Tiffany styled art glass floor lamp has a color temperature of 3000k, which is similar to the temperature of the 60-watt bulb.

The Higher Temperature Means Cooler Light

For any type of light, the higher the temperature, the cooler the light.

LED lighting is available in a variety of color temperatures. I think that one of the best parts about LED light bulbs is that they have a wide range of color temperature possibilities. And it’s probably the easiest part of tech specs to remember.

If you want the inside of your home to look like it ‘used to look’ with incandescent light bulbs, you like the warmer light look, you’ll want to look for an LED that has a color temperature around 2700K to 3000K.


LED Pendant Lights 

1. Philips Master Led Mr16 7W 24D Warm White Dimmable: The color temperature of this Mr16 philips LED light is 2700k

2. Deluxlite Energy Saving LED GU10 7W Warm White: This LED GU10 light has a color temperature of about 3000k, which is within the expected color range of incandescent bulbs.


LED Light Bulbs

LED light bulbs can be used in many different fixtures.
If you are shopping for LED lighting, you might start wondering if the fixture has to be under the ‘LED lighting’ category in order for you to use LED light bulbs. Not true.

You can update lighting in your home with LED light bulbs. But, before you click on the link and start shopping, keep in mind the color temperature range that you desire. So if you like a warm light like an incandescent, look for 2700K to 3000K. If you want a daylight look, which can be perfect for your Instagram photos, look for 3500 to 4100K, which is in the color neutral zone.

1. LED 7 Watt A19 Non Dimmable Bulb: This little LED light bulb has a color temperature of 2700K and is comparable to a 40-watt incandescent bulb.

2. 12 Watt Dimmable LED Omni Directional Light Bulb: This dimmable LED bulb is comparable to the color temperature a 60 watt incandescent. And it lasts about 25,000 hours.

3. LED 12 Watts BR30 Light Bulb: This dimmable LED 12-watt light bulb is also comparable to a 60-watt incandescent, with a color temperature of 2700K.

Find more lighting and lamp options on light online now!



Press Release: LED Light Bulbs Offer a warm glow similar to any Incandescent Bulbs

Monday, 26 October 2015

GMT Agencies relaunches Online light bulb sales platform for retail customers

The relaunch of LightOnline.com.au for customers to buy from light bulbs online easily with quality buying experience

lightonline-australian-lighting-on-logo-1437445805.jpg

Australia, October 26,2015 -- Hawthorn, VIC, Australia - GMT Agencies Pty Ltd today announced the relaunch of an e-commerce platform named LightOnline.com.au which will allow its customers to buy from light bulbs online easily with quality buying experience. The company, which prides itself on its reputation of lighting supply with its long experience for unique collection of various technology light bulbs and globes planning to extend its business reach to remote customers across Australia. 

"I ordered a lamp fitting from an older house, I had never seen this type of light before, they had one and it was delivered to my door the next day." Graham reviewed lightonline.com.au on TrustPilot showing his buying experience and range of light bulbs collection Light Online listed in its online store. While focusing more on user experience LightOnline is giving much more preference to Security and Privacy of members and transaction information by embracing highly secured server with security certificates in place for secure transactions across Light Online. 

Along with the launch of LightOnline, GMT Agencies also announce its own brand of light globes named "Deluxlite" which is getting very popular in the local market with its various ranges of light globes. It also stocks latest technology bulb ranges for its customers such as LED lightsLED DownLightsLED PanelsLED HighBaysXenon LampsBlacklightsFluorescent Tubes and Compact Fluorescent Lamps, Projection Lamps, Plant Growth Lights, Energy Saving BulbsDimmable Lights, Medical Lamps, Ultraviolet Lights, Halogen Lamps, Incandescent Bulbs, Reptile Vitamin lamps, Candle bulbs, Oven globes, Dental Lamps, Theatre Lights and more from various International brands with high quality. LightOnline and GMT Lighting specialize and focused in providing best quality light bulbs and globes to its customers.

The Light Online e-commerce platform will start in Australia and roll out to other locations worldwide over the coming months. Also light online affiliated with various marketing agencies to improve its customer satisfaction.

For more information on how you may partner and benefit from Deluxlite & LightOnline products and services through your own existing small businesses can be contacted us by visiting www.lightonline.com.au.

Monday, 19 October 2015

Radium RaLEDina LED Architectural Lamp 6W Warm White S14s

Radium RaLEDina LED Architectural Lamp 6W Warm White S14s



Radium RaLEDina LED Architectural Lamp 6W Warm White S14s


- Instant on 100% light
- Long lifetime, 20 times longer than standard linear lamp
- Surround light

Colour TemperatureWarm White 2700K
DimmableYes
Energy SavingYes
BaseS14s
Volts230V
FinishOpal
Watts6W
Lumen250 Lm
Dimension300 x 30 mm
Life20,000 hrs
Beam Anglesurround light
Other CodeRadium RaLEDina RL-RAL2 35 DIM 6W/230/827/O/S14S
Lamp ApplicationShelf lighting, bathroom, mirror lighting, hospitality
https://www.lightonline.com.au/architectural-lights/radium-raledina-led-architectural-lamp-6w-warm-white-s14s

MEGAMAN Shatterproof LED Tube T8 18W Cool White Energy saving LED

MEGAMAN Shatterproof LED Tube T8 18W Cool White


MEGAMAN Shatterproof LED Tube T8 18W Cool White

Megaman LED T8 Tube is an energy saving LED tube with wide ranged 330 D illumination, much more wider than general products in the market (180D).

The product is also shatter proof, meaning that is it made for your security.
With A+ energy rating and international certification, it’s a product that speaks quality
- Energy saving LED tube
- Lamp allow instant start
- Eco fiendly lamp with 0.0 mg Mercury emission
- 1x MEGAMAN started is included
- MEGAMAN LED Tube's quality standard is certified under ISO14001, ISO14064-1, OHSAS18001, ISO9001, IECQ QC080000, SA8000
- Use in between appropriate temperature: -30degree to 40degree Celcius

Colour TemperatureCool White 4000K
Energy SavingYes
BaseTube Base G13
Volts220 - 240V
FinishFrost
Watts18W
Bulb TypeT8
Lumen1750 Lm
Dimension1212 x 27.5mm
Life40,000 hrs
Beam Angle330D
Other CodeMEGAMAN LT0518-G13-4000K
Lamp Applicationdesigned for indoor application

Tuesday, 13 October 2015

GMT Lighting relaunches e-Commerce platform for retail customers

Australia, October 13,2015/PRWIRE.com.au/ -- Hawthorn, VIC, Australia - GMT Agencies Pty Ltd today announced the relaunch of an e-commerce platform named LightOnline.com.au which will allow its customers to buy from light bulbs online easily with quality buying experience. The company, which prides itself on its reputation of lighting supply with its long experience for unique collection of various technology light bulbs and globes planning to extend its business reach to remote customers across Australia. 

"I ordered a lamp fitting from an older house, I had never seen this type of light before, they had one and it was delivered to my door the next day." Graham reviewed lightonline.com.au on TrustPilot showing his buying experience and range of light bulbs collection Light Online listed in its online store. While focusing more on user experience LightOnline is giving much more preference to Security and Privacy of members and transaction information by embracing highly secured server with security certificates in place for secure transactions across Light Online. 

Along with the launch of LightOnline, GMT Agencies also announce its own brand of light globes named "Deluxlite" which is getting very popular in the local market with its various ranges of light globes. It also stocks latest technology bulb ranges for its customers such as LED lights, LED DownLights, LED Panels, LED HighBays, Xenon Lamps, Blacklights, Fluorescent Tubes and Compact Fluorescent Lamps, Projection Lamps, Plant Growth Lights, Energy Saving Bulbs, Dimmable Lights, Medical Lamps, Ultraviolet Lights, Halogen Lamps, Incandescent Bulbs, Reptile Vitamin lamps, Candle bulbs, Oven globes, Dental Lamps, Theatre Lights and more from various International brands with high quality. LightOnline and GMT Lighting specialize and focused in providing best quality light bulbs and globes to its customers.

The Light Online e-commerce platform will start in Australia and roll out to other locations worldwide over the coming months. Also light online affiliated with various marketing agencies to improve its customer satisfaction.

For more information on how you may partner and benefit from Deluxlite & LightOnline products and services through your own existing small businesses can be contacted us by visitingwww.lightonline.com.au.

Press Release: GMT Lighting relaunches e-Commerce platform for retail customers

Press Release: GMT Lighting relaunches e-Commerce platform for retail customers

Press Release: GMT Lighting relaunches e-Commerce platform for retail customers

Friday, 25 September 2015

Trusted online Light Bulb partner for your industries in Australia


Light Online Australia remains the best online store for the owners and users of industrial buildings across Australia, thanks to our vast inventory of high quality industrial light bulbs. Here are just a few reasons why Light Online products are held in such high esteem for industrial environments.

Tough and Durable
In most environments, such as a home, office or school, a burnt out or broken light bulb is merely an inconvenience that can be quickly put right, but industrial environments require something tougher.

That’s exactly what you will be provided with when you shop with LightOnline Light Bulbs. Each one of our industrial light bulbs is manufactured with an extra filament to provide additional protection against the extra stresses – such as sharp knocks and heavy vibrations – that are commonly experienced within an industrial environment. This means that each one will typically last for around 3,000 hours, appreciably longer than the average 1,000 hours of a standard incandescent.

Greatly efficient
Our industrial light bulbs have recently become popular among domestic consumers after an Australian lighting standard confirmation rendered the majority of traditional incandescents obsolete. This left industrial premises requiring a reliable alternative. Fortunately, our bulbs meet the established criteria. You’ll be fully compliant and should also notice a significant drop in your overall energy cost.

Vast variety of bulbs
Our range of industrial service light bulbs encompasses candle, globe, GLS and golf ball shapes, with each type available in several sizes:
  • Candle Globes: available in 15mm or 20mm bayonet diameters or 14mm or 27mm screw-in diameters
  • G95 round: available in 27mm or 22mm screw-in diameters
  • GLS bulb: available with a 22mm bayonet diameter or 27mm screw-in diameter
  • Shatter Proof lamps
We also stock a selection of miniature light bulbs for industrial use, including midget groove, bi-pin, telephone slide and sub-midget types, so you’ll always be able to find what you need.

We offer next day dispatch with all of our orders if placed before 3pm (GMT), with flat fee  standard delivery for orders across Australia. With Light Online Bulbs, we supply the best industrial lighting solutions as quickly as possible, so contact one of our team members today to place your order.

Colour Temperature and Colour Rendering Index in Australia

This guide will explain colour temperature and Colour Rendering Index (CRI), which will help you to choose which energy saver lamps or fluorescent tube lamps to buy.

Colour Temperature

This is a measure of how warm or cool the light given off by a fluorescent lamp appears, with warmer colours having a yellowish tinge and colder colours appearing a lot brighter. What confuses some people is that the warmer a colour is, the colder its colour temperature is. This is because something which is red hot is actually colder than something which is white hot (which makes sense when you think about it) but psychologically the bluish white object seems colder as we associate blue with cold.

Here at The Light Online Australia all our offices and work areas are fitted with 6500k lamps. It helps provide the staff with better light levels and it is deemed to appear a much nicer atmosphere.

Light Online Australia Colour Temperature Index
Light Online Australia - Colour Temperature Index
Colour temperature is measured on the Kelvin (K) scale, which uses the same units as the Celsius or Centigrade scale, but starts at absolute zero (-273 degrees Celsius). It is called colour temperature as is derived from the colours of light emited when a body of carbon is heated to different temperatures. If you were to heat it to 2700K it would glow yellowish-white, and if you heated it to 5400-6500K it would glow bluish-white.

A warm white lamp similar to an incandescent bulb, including halogen, has a colour temperature of around 2700K, and gives off light with a yellowish quality, while 5000-6500K represents a bluish white colour as shown in the colour guide.

The most common colour temperatures available are as follows:

2700K is classed as extra warm white and is common in many of the lamps available from supermarkets, DIY sheds and the free ones given away by energy companies. However, this colour has done more damage to the use of CFLi’s due to many retailers selling inferior quality items causing headaches, poor lighting and in some cases short life. At the Light Online Australia we only stock reputable quality lamps with this rating.

3000K is still classified as warm white, but is slightly colder than 2700K and mimics a halogen lamp. Therefore 3000K fluorescent tubes are often used in kitchens which are decorated in white or silver metallic to give a clean feel. We have Deluxlite branded compact fluorescents in 3000k.
3500K is bulk standard white and has been around for over 70 years. Popular in warehouses, corridors, offices and many other applications where people are situated. Half our warehouse is in white and the other half in Daylight. It looks strange but it’s used in many editorials.
4000K is classed as cool white that is often used in office buildings, and you might consider it for a home office to give a more professional feel. It will also appear brighter that White and warm white.
5400-6500K lamps are often branded as 'daylight lamps', having a similar quality of light to a hot summer's day with a blue sky. This is a very cold light that would not usually be used in the home, but may be helpful for people with Seasonal Affective Disorder. (SAD)

Colour Rendering Index (CRI)

This is a measure of how realistic colours look when they are lit by a lamp. A standard incandescent bulb scores 100% as it produces the full spectrum of colours and therefore has perfect colour rendering.

Fluorescent lamps have a lower CRI because they do not produce the full spectrum of light. Good quality 'triphosphorfluorescents' use three phosphors to give off red, green and blue light. This tricks your eyes into thinking they are seeing white, in much the same way as a TV screen works. If you want colours to look good, you need to choose a fluorescent lamp with a CRI of 80% or higher - this will be fine for everyday use. Specialist fluorescents are available with a CRI higher than 90%, but these are slightly less efficient and are usually only used by professionals such as graphic designers or artists.

You should avoid buying tubes for the home if they do not have a CRI rating of at least 80%, as they may be cheap tubes intended for office buildings. These only use a single phosphor that leaves large gaps in the spectrum of light. They have a CRI as low as 50%, which tends to give people's skin a sickly look, and colours just don't look right. They are also now banned under EU regulations. These give energy saver bulbs a bad name, but are greatly out-performed by modern, household fluorescents with a high CRI.

Perceptions of fluorescent energy saver lamps

People often complain that they do not like fluorescent energy saving lamps because of the colour they produce. This is because they buy discounted 2700k lamps from their supermarket or receive free energy saving lamps from their Energy Company; free ones that are paid for out of their energy bill! These 'free' lamps help energy companies hit their 'carbon reduction targets' but of course don’t even have to be installed! Nothing in life is free.

Monday, 21 September 2015

Philips Germicidal Tube TUV PL18W 4Pins

Philips Germicidal Tube TUV PL18W 4Pins 


TUV PL-L lamps are compact UVC (germicidal) lamps used in professional water and air disinfection units. The compact size of the lamp allows for a small system design and design flexibility. TUV PL-L lamps offer almost constant UV output over their complete lifetime, for maximum security of disinfection and high system efficacy. Thanks to the single-ended lamp base, lamp replacement is easy.
WARNING: ULTRAVIOLET RADIATION
Radiation from these lamps is harmful to the eyes and skin. Installations with these lamps are to be screened off completely.
Special Light ColourTUV UVC (germicidal)
BaseCFL Base - 2G11[4 Pin]
Volts60V
FinishClear
Watts18W 37 mA
Bulb Type2xT16
Dimension38 x 225 mm
Life9000 hrs
Other CodePhilips TUV PL-L 18W/4P 1CT
Lamp Applicationprofessional water and air disinfection units

Philips UVB Narrowband Phototherapy Lamp 20W

Philips UVB Narrowband Phototherapy Lamp 20W
- safer and more effective than any otherlamps in their class
- emit only a very narrow waveband from the ‘B’ bandwidth of the UV spectrum (290 to
315)
- treatment is much more focused and exposure timesare much shorter
- reduction of side effects such as reddening of the skin and itching
- these lamps are suitable for home therapy
Special Light ColourUltra Violet B
BaseTube Base G13
Volts59V
FinishOpal
Watts20W
Bulb TypeT38
Dimension589.8 x 40.5 mm
Life2000 hr
Other CodePHILIPS NARROWBAND TL 20W/01-RS ULTRAVIOLET-B
Lamp ApplicationPhototherapy


Philips UVB Narrowband Phototherapy Lamp 20W